While I am sure there will be many business mistakes to come... I don't like making them. And today mistake #1 was recognized and I feel just horrible about it. Launching Cynnamon Charmed online was a big deal for me and I was trying to reach as many "like minded" people as possible. Of course I shared with my friends and also with the Facebook groups that would allow it. With the Facebook groups, I went to their pinned posts and read their rules. While several didn't allow business advertising, others did with permission or with guidelines. I got permission for the ones I needed and followed the guidelines for the others. So, when I received an email today letting me know (in a very polite way) that I had violated advertisement rules over email, I was pretty surprised. I didn't even stop and consider their being laws or even etiquette related to that aspect of advertising. I should have......but I just didn't :(
I got the opportunity to join this really neat little pin pal mail exchange thing with a group of people that I knew would appreciate the products that I have in my shop. I didn't organize the group but I got an email with info about the program and everyone involved email was listed there. In my mind, I thought that sending an email to these people advertising my new company would be smart and I didn't really think about the fact that I may need permission to do that. Yeah.....bad call! I didn't get permission from the organizer OR the individuals. The woman that organized the group is a fantastic person that I have actually learned a lot from through her blogs and other videos and social media and I hate that I may have offended her. In addition, it would be very stupid of me to intentionally do this among such a group that I may harm the name of company before even getting started.
So, like I mentioned, I got an email letting me know what I had done wrong. And, it was incredibly polite and, rather than attack me, this person actually gave me some great links and information to refer to so that I can learn the "rules". Both her information and her approach to this was highly appreciated. I apologized and communicated my intent and we parted with a mutual understanding. Afterwards, I wondered "Oh, no! I apologized to her but what about all these other people that I sent this advertisement to(like the organizer)? Should I send an apology?" But, after much reflection, I think that may be a very BAD idea. It's like saying "Oh, I am so sorry I violated your privacy by sending you the first message, but hey let me send you an apology and violate your privacy even further."
So, I sit here blogging an apology to people that probably won't ever see it. I am humbled as a newbie and realize I have so much to learn. I knew marketing the business would be my weakness but didn't think I'd make this big of a mistake so soon. I purposely didn't add the names of people or groups to this but they know who they are if they see it. And to them all, "I truly apologize for my actions and hope you all can see it for the honest mistake and oversight that it was." Blessed Be!